Archive for November, 2014

On product safari in Africa

Product Safari

A different kind of photo shoot: To get a better understanding of the east African market, its products, and its manufacturers, Bosch’s general manager for Kenya, Vandan Rughani, and Mathias Krug from Bosch Packaging Technology recently embarked on an expedition accompanied by local students. Over several days in October, the team visited marketplaces, supermarkets, and small retailers in Ethiopia and Uganda, and photographed the manufacturers’ addresses printed on local product labels. …more



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