pack insights talks to trainer Peng Jingan about the rising demand for trainings and customer feedback on the new Bosch Packaging Academy in China.
How has the demand for trainings developed since the establishment of Bosch Packaging Academy in April 2014?
Peng Jingan: We have experienced a rising demand for our technical trainings, as they play a more and more important role in companies’ business success. The philosophy of offering cross-technology expertise for the product divisions Pharma and Confectionery and Food under one umbrella definitely is the right approach. Severin Diepold and his Bosch Packaging Academy team have established a worldwide network of competence centers and country academies. These form the basis for the transfer of standardized knowledge accross our large machine portfolio.
What does a typical training look like?
Peng Jingan: Our trainings focus entirely on the customer’s demands. We must be very flexible, and able to adapt the standardized core content in progress. Our goal is to provide an adequate mixture of theoretical classroom lessons, multimedia training and hands-on experience. Depending on our customers’ needs, we either hold trainings in our competence centers or local country academies, or at their own premises. These sessions are either carried out by local trainers or technical experts.
What is the reason for the increased awareness of the potentials that such trainings offer?
Peng Jingan: Rising requirements regarding product quality, safety and machine lifetime have led to a greater understanding of the potential of trainings. While some clients used to be reluctant to invest in add-on trainings for their staff, they now see how much they profit in terms of effectiveness and return on investment. The positive feedback from our participants strengthens our conviction that Bosch Packaging Academy offers exactly what they are looking for. They have come to realize that trainings are a sustainable investment in their competitive advantage.