Bosch Packaging Technology aims to keep strengthening its leading position until 2020

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By 2020, Bosch Packaging Technology aims to grow considerably faster than the market, and to further expand its leading position in the realm of process and packaging technology around the world. “We expect to see fundamental change in the market for packaging machinery. We not only want to react to this change, we also aim to help shape it,” said Friedbert Klefenz, President of Bosch Packaging Technology, during the company’s press conference at the Interpack trade show in Düsseldorf. On the basis of its PA 2020 strategy, the manufacturer of special machinery aims to continue expanding its business in the established markets, and to grow especially in Asia and Africa. In addition to this, the company intends to spur further growth by venturing into new fields of business.


“We are well on our way to realizing our plans,” Klefenz said. Last year, Bosch Packaging Technology’s sales exceeded the one-billion euro mark for the first time. In fiscal 2013, the company increased its sales by 22 percent, from 914 million euros to 1.1 billion euros. This was largely the result of the first-time consolidation of companies such as Hüttlin, Manesty, and Eisai Machinery. After adjusting for consolidation effects, growth was 6.4 percent. Currency effects notwithstanding, Packaging Technology recorded internal growth of ten percent. According to VDMA, a trade association, the packaging machinery sector grew four percent in 2013. Including companies that were consolidated for the first time in the year under review, the company employed 5,600 associates at more than 30 locations, 12 percent more than the previous year.


“We expect to keep up this pace of growth in the coming years as well. By the end of 2015, our annual sales are likely to reach the 1.5 billion euro mark,” said Klefenz. “But our plans also go beyond 2015.” Last year, the company defined its strategy up to the end of this decade with PA 2020. The strategy’s central aim is to expand the company’s current fields of business and markets and to venture into new ones.
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Dirk Haushalter

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