Archive for November, 2013

A story behind each chocolate

Chocolate Line

From handmade, unpretentious “Simply Chocolate” to “Charbonnel et Walker,” the luxury English chocolate brand, every chocolate at the Kennedy’s Chocolate Industry Network 2013 in London, United Kingdom had a story behind it. While chocolate quality and taste is the heart of this story, packaging is the first part a consumer sees. Whether recycled brown wrapping paper for organic chocolate bars or a pink wooden box for truffles, packaging instantly creates brand identity for consumers. …more


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