Bosch Packaging Technology has announced the opening of a new sales and service office in Cairo, Egypt. With an increasing population of over 80 million, Egypt is experiencing tremendous growth in the food, confectionery, and pharmaceutical industries. Bosch’s new office provides local sales and service support to meet the increasing packaging demands of Egypt and beyond, including large parts of Africa and the Middle East. Previously, Bosch companies abroad supported regional and multinational customers. Now, these customers will benefit from a local presence backed by an international network.
Mazen Touban, general manager of the new office in Cairo said, “In every country I’ve worked, the key to success is always personal contact with the customer. Our Egyptian office gives us a local presence to better serve our customers with packaging technology and after-sales services.”
Bosch’s extensive competence as a single-source supplier of processing and automation technology, as well as primary and secondary packaging technology, has earned us a solid reputation as a trusted partner that is able to meet the varied challenges of the Egyptian market. We have set a 2013 sales target for our Cairo office in the mid double-digit million euro range for machines and services, for which key markets are the pharmaceutical and food industries. In particular, we already have a strong reputation in the regional food industry. An example is our partnership with one of the largest tea manufacturers, which uses Bosch machines to package approximately 5, 000 tons of tea annually on bag-in-box lines.
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